A Key Performance Indicator (KPI) serves as a quantifiable metric indicating a company’s efficacy in attaining crucial business goals.
KPIs are deployed across various organisational tiers to assess progress towards objectives. Broad KPIs offer insights into overall business performance, whereas granular ones delve into specific processes within departments like sales, marketing, HR, support, and more.
FAQ
KRAs define the broad areas of responsibility for a role, while KPIs are quantifiable metrics used to measure performance within those areas. For example, a KRA might be "Increase Sales Revenue," and the corresponding KPI could be "Achieve 10% growth in quarterly sales."
KRAs clarify role expectations, ensuring employees understand their contribution to organisational success. They also serve as a foundation for setting goals, evaluating performance, and identifying areas for development.
Yes, KRAs should be tailored to reflect the specific responsibilities and outcomes expected from each role, ensuring relevance and alignment with departmental and organisational goals.
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